In recent years, the Ruvo di Puglia Winery has been conducting significant work in research and innovation while maintaining a strong connection to tradition, which today defines it as a Sustainable Winery. The most recent result of this work is represented by the labels Neia and Nerodivo.
“In Puglian vineyards, love has taken root. Here Neia was born, here Nerodivo was born, with their hearts intertwined in the earth and eyes looking together to the future.”
This is how last February 14th, Crifo announced in a social media post the release of the spot “Making wine is an act of love” featuring the two wines, whose personalities are embodied by two young lovers caught at dawn, in the midst of a sweet awakening. On the table next to the bed, the glasses from the night before still remain. Neia, of disarming beauty, dips her finger in the red wine and touches Nerodivo’s cheeks. Intent on teaching him her language, she whispers “Red.” Then she tries with a flower and says “Rose.” He, a charming foreigner, follows her and plays with the words, brushing her rosy lips. The two gaze intensely at each other and fall into each other’s arms full of love, with dreamy looks directed towards the future.
Neia is a pure Nero di Troia vinified in an intense rosé, rich in tropical aromas and with a very low sulfite content. Its secret lies in the use of Kryos, a unique system that exploits the innovative technique of reduction. Nerodivo is a blend of Nero di Troia and Primitivo, renowned representatives of Puglia’s native grape varieties; aged in French oak barrels, it offers soft tannins on the palate and an elegant spiciness on the nose.
With Neia and Nerodivo, the Ruvo di Puglia Winery reaffirms its commitment to passing down the values of ancient farming traditions, integrating them with progress and innovation, respecting nature and the high quality standards demanded by consumers, who are increasingly aware and sensitive to sustainability values.
Watch the spot “Making wine is an act of love”
Campaign by the Metodonove agency
Creative production by Alessandro Piva
Directed by Tancredi Di Paola
Executive production by Seminal Film
