To celebrate its first 60 years of history, the Ruvo di Puglia Winery is honoring the Crifo brand with a national TV campaign.
From May 3 to 9, Crifo will present the flagship programs of RAI1, the national flagship network.
The goal is to promote the association between the Crifo brand and Nero di Troia wine to the large TV audience, reaching into the homes of Italians who are writing a new page of history.
The plan includes airing a billboard at the beginning and end of the following broadcasts:
Airing on Sunday 5/3 (6:31 – 9:34) and Saturday 5/9 (8:26 – 10:39)
In Rai1’s Sunday daytime, record ratings are recorded for “Uno mattina in famiglia.”
Airing on Sunday 5/3 (13:56 – 17:24)
“Domenica in” recorded a 17.4% share, equal to 3 million 829 thousand viewers (source Auditel Sunday, April 5, 2020).
Airing on Thursday 5/7 (21:31 – 23:22)
The new Rai1 drama “Vivi e lascia vivere,” starring Elena Sofia Ricci, debuted as a ratings champion with 7,126,000 viewers and a 26% share.
Airing on Sunday 5/3 (12:21 – 13:24) and Saturday 5/9 (11:50 – 13:24)
“Linea Verde” is followed by an average of 3 million 700 thousand viewers, equal to a 23.5% share.
